Twisties

Project Overview: Twisties

Background:
We’re excited to share our journey with Twisties, a brand that started as an idea and officially launched in March 2025. After more than two years of close collaboration, Twisties partnered with blndr to bring their vision to life through branding, graphic design, content, marketing strategy, and a custom website.

Objective:
Our goal was to create a strong brand identity and develop a user-friendly website that captures the essence of Twisties.

Solution:
Brand Development: Our creative director, Daan, worked closely with the founder of Twisties to shape the brand from the ground up.
Graphic Design: Daan collaborated with Cedric, our in-house designer, to craft the visual identity and branding elements.
Photoshoot: Once the product was developed and patented, Catherine joined the project to art direct and organize the first Twisties shoot in Cape Town, capturing the heart of the brand.
Website: Daan and Catherine co-created a custom website packed with smart features, designed to offer a fun and intuitive experience that reflects the brand’s playful and creative spirit.

Results:
We’re proud to have played a key role in bringing this vibrant new brand to life, from concept to launch.

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