Project Overview: Salon Cosmetics
Background:
Salon Cosmetics came to us with several key challenges. Their website was outdated, leading to a low conversion rate of under 3%. They also lacked an advertising strategy, limiting their ability to reach new customers and scale effectively.
Objective:
Our main goal was to revamp their website, improve both design and functionality, boost their conversion rate, and implement a strong advertising strategy.
Solution:
Website Redesign: We developed a modern, user-friendly Shopify store that reflects the quality and professional style of Salon Cosmetics.
User Experience Improvements: We introduced intuitive navigation, clean product displays, and a streamlined checkout process to create a seamless shopping experience.
Conversion Optimization: By implementing strategic calls-to-action and optimizing product and landing pages, we significantly increased site engagement and conversions.
Advertising Strategy: We built and launched a targeted ad strategy across social media and search to drive qualified traffic and grow brand visibility.
Email Marketing: We also implemented automated email flows and campaigns, turning email into a consistent revenue channel.
Results:
Within the first months, we boosted the site’s conversion rate by over 25%. Email marketing now drives approximately 20% of their total revenue, proving to be a key part of their digital strategy.
We’re proud to have helped Salon Cosmetics elevate their online presence and turn their store into a high-performing sales channel.
